1 Way To Grab Attention To Your Blog
Tuesday, September 23rd, 2008If you want people to read your blog posts you’ve got to have a good title.
How do people find your blog and when they’ve found it, what makes them read your blog posts?
The answer is in the title or the headline.
Think about it. In the first place, your blog gets indexed by the search engines and blog directories. They classify your blog by what they interpret as its subject matter. What’s the most powerful way to tell the bots what your subject matter is? Why, your title. Bots are not that smart. Give them some valuable clues and the chances are that you’ll get indexed how you want to be indexed.
Then, when you’ve got yourself indexed in the right category, how do they list you in the search results? Why, your title. Now we’re talking about humans, not bots. You need to give your potential human visitors something to tempt them in. An attention-grabbing title will do the job.
Let’s look at an example.
Say you have a gardening blog and you’re writing about dahlias. You could have the title to your post ‘Another Late Summer Plant’. Yeah, well. Not very specific, is it?
So how about ‘Dahlias - Late Summer Glory In Your Garden’. That’s better. An even better title would be ‘Dahlias - Beat The Slugs And Grow A Winning Dahlia’. In both cases the title begins with the word that your blog post is about and you’re offering a title that tempts them to read more.
An even better title, at least for humans, is to ask a question. Make it short and snappy and impossible to ignore. ‘Dahlias - How Do I Keep Snails At Bay And Grow Winning Dahlias?’
Whenever you’re writing a blog post, the title comes first. It’s what grabs your reader’s attention in the first few seconds. And, if your blog displays other fascinating titles on other posts in your blog, it’s what will keep them there.
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