Why Not Start A Blog?
You want to have a web presence and you have some good ideas about what you want to display, but you don’t know anything about how to build a website. And, frankly, you don’t want to know. But neither do you want to employ one of those expensive/unreliable/geeky webmasters.
So, why not do it yourself and start a WordPress blog?
This is not nearly as difficult as it seems. WordPress is easy to master once you know how. A WordPress blog can look and feel just like a conventional website if you want it to. But it can also become a unique and distinctive Internet identity just for you, designed by you, exactly how you want it to be.
Check out my two tutorials:
- Free wordpress.com tutorial – suitable for all beginners, individuals and non-profits. Free to download.
- WordPress blog on your own domain – essential for businesses and anyone who wants to make money blogging. I charge a measly $7 for this tutorial to help towards the costs of running this blog. C’mon, it’s got to be worth a few bucks of anyone’s money…
Check them out. If you can’t make up your mind which one to use, download them both!
Your own WordPress blog is only minutes away…
Search Engine Marketing
Search Engine Marketing (SEM for short) is the process of using search engines to sell goods and services online. This essentially means getting traffic to a website or blog via paid advertising or free organic search.
If you’re into blogging to promote a business you have probably already encountered some of the techniques needed to make a business visible online. And if you only have a preliminary understanding of what SEM is all about you probably already know more than 95% of the population.
SEM, while technical in some details, is no big deal for those of us who have taken the first steps to getting a blog or website in front of the eyeballs of our target audience.
So why not consider doing SEM for someone else?
My friend Steve Clayton is offering a training course that sets you up to do just that. This is honestly not as improbable as it sounds because Steve’s course, SEM Business Blueprint, does not assume any prior experience in the field. The course contains full training and shows you how you can learn on the job while earning an income.
SEM for local businesses is what Steve did to enable him to give up his day job but still earn a living. This gave him the time and experience to set himself up as a true Internet marketer, earning a substantial income online.
I’ve got this course and I can testify that it is a complete ‘business in a box’ with everything you need to set yourself up as a Search Engine Marketeer in your local area.
But don’t take my word for it. Have a look at Steve’s short video on this page and he’ll explain all about it himself.
If you’re struggling to make money online this may be just the lifeline you need! Please, do yourself a favor and check it out…
What If Your Blog Isn’t Making Enough Money?
Making money through blogging is the dream of many of us. But what if you’ve set up a nice blog but it’s not making any (or enough) money?
Well, assuming that your blog has been going for some time and that you’re getting web traffic, there could be several reasons why it’s not actually earning:
- Is there a market for whatever you’re selling? This seems an obvious question but unless there are buyers out there it may be difficult for you to create a market via one blog. One way to find out whether there is a market is to look at your competition. If you don’t have many (or any) competitors that may be for a good reason: it may mean that there are not enough people interested in the product. If you do have competition then that is a good sign that there is a market. Your task then is to examine that competition, look at their websites/blogs and aim to do better.
- If you know there’s a market for your goods or services, are you getting in front of the right people? There’s a big distinction to be made between surfers and customers. If your visitors use your blog simply to get information and then go and buy from someone else then you’re probably not attracting the right sort of visitors.
- Attracting the visitors who are likely to be customers comes down to proper keyword research. Picture your ideal customer: what words or phrases would they type into the search engine when they are sitting down in front of their screen with their credit card at the ready? If you know that then you know what keywords you must optimize your blog for.
SEO (search engine optimization) is a huge topic but you ignore it at your peril. It’s not easy and it takes time and effort but it’s the only way to get your blog in front of your prospective customers.
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